Digital Signage Grabs Attention:
According to a report 63% of people believe that digital signage for businesses catches their attention. Unlike Internet ads, television commercials, or point of purchase posters that people are used to tuning out, digital signage delivers an eye-catching, relevant message to those inside your store or office. If you have something important to say, make sure your message gets noticed by saying it through digital signage
Quick and Easy to Update:
Digital signage content is easily manipulated, changed, or enhanced, thereby allowing far greater flexibility, updating and “tweaking” of marketing messaging during a campaign rather than requiring a re-write or re-launch of an entire campaign.
These days, everything is connected to the Internet. So why shouldn’t your in-store advertising be? Digital signage for businesses takes your menu, pricing, or product displays to the next level by integrating live news, weather, and sports scores. You can also build brand awareness by connecting custom messages and social media posts. Can you imagine buying a print advertisement to display a single tweet? Think about how fast that information would be dated. The world evolves rapidly in real time. Make sure your marketing can keep up.
Raises the Maximum Amount of Awareness in Your Store:
If you have an in-store sign or poster, you can only say one thing at a time in that space. One Thing is great if you’re One Direction. But you’re a business owner, trying to get the message out about your company so you can compete in a big box, big chain, and global industry, dog eat dog world. You’ve got a ton to say! Digital signage transforms a single space into a multi-media, multi-message display. Instead of a single ad, you can share product information, pricing, employee bios, social media, photos, volunteer efforts, community outreach, and more.
The Power of Video:
Video amplifies your message in a way that static advertising can’t compete with. Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words. Can you image how much printed media it would take to convey 1.8 million words? With video, digital signage allows you to get more of your message across in less time. Plus, today’s consumers love video. So the question you have to ask yourself is – why aren’t you using digital signage as part of your marketing strategy?
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